Citizen Pet celebrates the special relationship we have with our pets. For most, pets are considered family members. In fact, 90% of Citizen Pet readers believe that pets have the same rights to health and happiness as people do.
And as full-fledged family members, pets have as much influence on the products and services we buy to keep them healthy and happy as they do on just about every other purchase we make including vehicles, homes, flooring, furniture, clothing, outdoor equipment, footwear, carpet care and vacation destinations to name a few.
For example, a recent survey, RBC Royal Bank’s 13th Annual Housing Survey conducted by Ipsos Reid, found that 56% of Canadians have pets in their homes and one in five (21%) have altered their homes to accommodate their pets. In addition, many vehicle manufacturers have a selection of after-market products for their customers with pets.
Citizen Pet readers enjoy interesting stories about life with our pets from a local perspective as well as easy access to all the products and services they read about and desire. Citizen Pet offers advertisers an exceptional opportunity to reach a unique demographic (see Reader demographics) in Alberta through a comprehensive advertising package that combines ads and/or editorial in our publication, online through our website, monthly through our e-newsletter to all subscribers and direct through all our special events and trade shows.
Every quarter, specialty pet supply stores, vet clinics, groomers, daycare and other pet-related services hand out about 8,000 copies of Citizen Pet to their customers and yours. Another 2,000 reach our readers through select weekly newspapers and magazine racks in various retail and service locations throughout Alberta such as coffee houses, leisure centres and libraries. That translates into more than 25,000 readers each issue who make the buying decisions for their pets and themselves.
Citizen Pet is inserted into the adoption packages at the Calgary Humane Society, Red Deer and District SPCA, Edmonton Humane Society and several rescue organizations, putting your products and services in front of numerous new pet guardians every three months. These consumers are in the market for all the products and services they’ll need to welcome their new pet into the family.
Our goal is to provide Citizen Pet readers with interesting, relevant stories that celebrate the special relationship we have with our pets, offer useful information on how to best care for them and connect our readers with advertisers that offer a great selection of products and services that make life with our pets enjoyable, convenient and fun.